Pestle analysis of Coca-Cola. Coca-Cola was established in the year at Atlanta, Georgia. The company ranks top in non-alcoholic beverage industry and also in the marketingdistribution and production of its concentrated syrup. With the brand name coca-cola, the company features many brand like Diet Coke, Fanta, Sprite, Minute Maid which counts to 14 billion dollar revenue.
The macro environment refers to the external factors such as political, technological, social, legal and economic factors which affect the operations of the business.
On the other hand, micro environment refers to the internal factors that influence business operations. Such factors include employee relations, workplace environment, and motivational factors. The Coca-Cola Company is working on a customer strategy which is aiming to expand and develop the status of its brand in the global market Morrison, Over the last five years, the company has invested in marketing promotion as a customer growth strategy.
For doing this, they have established a huge consumer base in various national and international markets in the over countries where they operate.
Since the yearthey have experienced a continuous percentage increase regarding customer loyalty. It has used various market segmentation strategies to attract more customers and increase the sales. The company has also put in place various policies that encourage employee participation in decision making.
As such, they have continued to experience improved productivity over the last decade. Such factors include government policies, inflation rates, import and export management, foreign exchange rates, varying demand and supply conditions, technological and legal factors.
The company has invested in technology, and this has seen it experience potential growth. For instance, it has used the Franco technology to increase its production. The company has responded positively to various external factors to enhance its growth in the international market. Coca-Cola has managed its external environment so as to effectively compete with its rivals such as Pepsi and Miranda among others.
The Coca-Cola Company has used various innovative strategies to ensure that it remains ahead of its competitors in the market. The company has managed to produce a variety of brands that meets the needs of various customers. For example, it manufactures both still and sparkling beverages. Besides, the taste of coca-cola is unique that its competitors have never found it easy to replicate.
The company is committed to innovative strategies that would reduce their environmental footprint and increase economic development in various countries where they operate.
Besides, it uses a timeless font written in the Spenserian script to differentiate it from its competitors. The innovative strategies utilized by the company have seen it become one of the valuable companies in the world.
The Coca Cola Company uses various entrepreneurial skills to establish and sustain itself in one of the most competitive industries. The company produces over still and sparkling brands which serve an estimated population of 1.
The company has differentiated its market in such a way that it can serve various market segments depending on their tastes and preferences. Its brands range from its most valuable brand coca-cola to ready-to-drink coffees, juices, and non-calorie drinks such as diet coke and coca-cola zero.
It also produces Dasani which is a mineral water and the vitamin water. The entrepreneurship skills allow the company to serve over countries in the world.Porter’s five forces model is a framework for the industry analysis and development of business strategy.
Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro . It also explains the various factors that is affecting these industry as a whole especially the coca cola company and they are external/remote factors and internal/industrial factors.
Then it continued by discussing about the strength and the weakness of coca cola. Demographic Forces Within Coca Cola several different demographic factors are relevant to their market sector.
Age is a factor that is relevant as the organisation has to obey by certain laws and regulations for example by advertising to children, it is deemed unorthodox and morally wrong. WORLD’S WORST RECORD IN MEXICO. Although India was reported by the League of Nations as the greatest center of smallpox in the world in it has improved since gaining its freedom from Britain and relaxing its vaccination enforcement program.
External Environment Analysis Trident University International MGT Mod 2 Case Executive Summary In this section of the company analysis we will be examining several of the external factors present in the Coca-Cola Company’s environment.
Coca Cola’s current value proposition is “The Coke Side of Life” which represents happiness when you open up a can of coke or any other Coca-Cola product. “The Coke Side of Life” explains that it is an enjoyable, comfortable, and sociable environment when one actually consumes a Coca-Cola product.