Anyone who gardens knows how much coffee grounds benefit certain types of plants. The three women met working in an area garden center and would often dream about what they would be able to create if they had a business of their own. A longtime Webster Groves resident, Behm had always wanted to find a way to create a community space that would serve as a nexus for vibrant, healthy living.
While a basket of warm bread is welcome at most any dining table, Olive Garden breadsticks are delivered piping hot, with a touch of spice and olive oil. They can provide a quick burst of satiation, especially after a minute wait for a table.
They are, by all accounts, delicious, if not entirely healthy, and they are a staple of the Olive Garden brand, which was once the darling of the casual dining industry.
Alas, to everything there is a season and Olive Garden has made a turn for the worse as sales have declined in the last few years amid a growing number of casual dining options and diners who are being more careful with their budgets. Olive Garden has tried new menu items, value pricing and recently changed its logo, but sales continue to move in the wrong direction.
According to Starboard, the official policy on breadsticks is to bring out one per person plus one extra, but servers have been bringing out far more than that at one time. But this complaint was not one of excess, it was one of quality.
Who knew a breadstick could have such import to a brand?
Still, while the overall importance of a single branding element may be overstated, it can be a powerful symbol of the brand that inspires action by its owners. Some years ago I worked with a client that delivers large quantities of product to its customers by truck on a daily basis.
Early on, their senior management confided in me that there was an internal debate raging about the cleanliness of their trucks. For decades, the company had prided itself on keeping their trucks exceptionally clean.
This required a regular schedule of washing and scrubbing, made doubly hard by bad weather. But when EPA regulations required controlling the runoff from the washing process, the company began to wash much less often.
I should note that the cleanliness of their trucks had virtually nothing to do with the quality of their product or their service, but the internal debate was whether or not it mattered. As it turned out, it probably did. During the course of interviewing some of their larger customers, two of them mentioned it.
This customer went on to comment that maybe there was link to that and broader issues he was having with the company. Whether there was or not, the idea was in his head that clean trucks were a good part of the brand, and dirty trucks diminished it.
And, while the purpose of the interviews was not to settle the clean truck debate, and we included no planned questions about the subject, it was clearly an issue for some customers and raised issues for how the brand should move forward. So, something as a simple as a hot breadstick or a clean truck can have far-reaching implications for a brand.
And these issues can become the rallying points of resuscitating one as well. Although I doubt that Olive Garden would solve all its problems by delivering its breadsticks in pristine condition percent of the time, I suspect that focusing on that kind of detail will help them improve their brand experience and, ultimately, their sales.
Welcome to Brand Central Station! Want more insights, appreciations and rants about branding? Sign me up for the newsletter!Since , Sullivan Associates Home Design has been the leader in the design field in the Memphis area and has designed winners for twenty-five Vesta home shows.
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The service was first class and the order was shipped on time as promised. I would definitely recommend this company to a friend. › Olive garden coupons Get reviews, hours, directions, coupons and more for Quality Landscape & Garden Center at Goodman Rd, Olive Branch, MS.
Search for other Nurseries-Plants & Trees in Olive Branch on heartoftexashop.com We chose Olive Garden eating house to make our service design on. There were assorted factors that helped us do our determination.
The first factor was that it was a eating house and we believe that eating houses have more cardinal “wow points” than hotels. service team member Olive Garden. – Present 7 years. busser and kitchen staff. cast member Regal Entertainment Group.
July – May 6 years 11 months. theatre usher and concession stand attendent. CADD and blueprint reading. – Title: Food & Beverages Professional.